WHAT IS A PRODUCTION LINE?
V. Ryan © 2009
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Many products are
manufactured and assembled on a production line. Before the introduction
of computer control and robots production lines were operated by people.
Each person would carry out a limited number of tasks or even just one
task and the product would then be passed down the production line to the
next person. This would continue until the product was completely
assembled. Some modern production lines still operate in the same way whilst others rely on robots and computer control or a combination of people and machines. |
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| The example production line seen below has been simplified. This production line is for the assembly of a bicycle (seen above). As the bicycle frame travels down the production line each person at a workstation workstation has a specific task to carry out ( see below). | |
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ADVANTAGES: A production line is a very efficient way of manufacturing and
assembling a product. A car is composed of thousands of components and yet
hundreds of cars roll of the production line of a typical car plant every day.
If each car was to be assembled by a group of individuals in a garage rather
than on a production line it could take months to produce just one.
DISADVANTAGES: However, the workers on production lines often complain that
little skill or training is required to complete their individual tasks and that
working on a production line is extremely boring and unfulfilling. Workers often
see their task as not being very important as they are just producing one small
part of a larger product made up of thousands of components.
INTRODUCTION TO
INDUSTRIAL PRODUCTION TECHNIQUES
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PDF FILE - CLICK HERE FOR PRINTABLE VERSION OF EXERCISE SEEN BELOW |
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Products go through a number of stages during the manufacturing process, whether they are manufactured in a full scale factory employing hundreds / thousands of people OR in a small factory unit employing two or three people. The basic stages of production are shown below. |
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SCALES OF PRODUCTION
V. Ryan © 2005 - 2008
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The way products are manufactured depends on the quantity required. For example, cars are continually manufactured in hundreds of thousands , a prototype is a ‘one off’ (just one made) and DIY furniture is made in batches of thousands or hundreds. There are three main types of production and they are described below. |
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SCALE OF PRODUCTION |
SAMPLE PRODUCTS |
DESCRIPTION / DETAIL |
| CONTINUOUS |
CARS |
1. PRODUCTION LINE SET UP |
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SCALE OF PRODUCTION |
SAMPLE PRODUCTS |
DESCRIPTION / DETAIL |
| BATCH |
FURNITURE |
1. FLEXIBLE PRODUCTION
LINE SET UP - MUST B E ABLE TO CHANGE WHEN THE PRODUCT CHANGES |
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SCALE OF PRODUCTION |
SAMPLE PRODUCTS |
DESCRIPTION / DETAIL |
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SINGLE ITEM / ONE OFF |
PROTOTYPES |
1. SMALL SPECIALIST COMPANIES. 2. A SKILLED WORKFORCE - SPECIALIST SKILLS eg. ENGINEERING. 3. SPECIALIST MATERIALS OFTEN REQUIRED eg. SPECIALIST MODELLING MATERIALS. 4. HIGH QUALITY PRODUCTS MANUFACTURED. 5. FINAL PRODUCTS OFTEN EXPENSIVE DUE LEVEL OF SKILL REQUIRED TO MANUFACTURE THEM AND COST OF SPECIALIST MATERIALS. 6. A HIGH STANDARD OF QUALITY CONTROL 7. PRODUCTS MANUFACTURED FOR AS SPECIALIST MARKET / CLIENTELE. |
SINGLE ITEM / ONE OFF PRODUCTION
V. Ryan © 2005 - 2009
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
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The way products are manufactured depends on the quantity required. For example, cars are continually manufactured in hundreds of thousands , a prototype is a ‘one off’ (just one made) and DIY furniture is made in batches of thousands. Single item production is described below. |
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SINGLE ITEM |
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PROTOTYPES |
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CHARACTERISTICS |
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1. A highly specialised company. |
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The example specialist company (shown below) has a small workforce. In this example one highly skilled worker manufactures the entire item. The skilled worker is highly trained / skilled and makes the product by hand. The example shown is a specialist a specialist company manufacturing hand-made guitars. They design and make guitars for professional musicians. |
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SINGLE ITEM PRODUCTION
V. Ryan © 2005 - 2008
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This is when only one item is made and is sometimes called ‘one-off production’. Sometimes a company will make one item and test it to see if it works or if it needs to be improved. This is called a prototype. Single item manufacture usually involves skilled people carefully making a special product for a customer, such as a piece of jewellery. |
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CASE STUDY - SPECIALIST GUITAR MANUFACTURERS |
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The company described below specialises in manufacturing guitars. These are not mass produced, this means they are made individually by highly skilled people. They are made from top quality materials and are expensive. Consequently, only professionals and those with a great interest in guitars would normally approach a small company like this to manufacture a one for them. The client (customer) expects a personal service in which he/she is interviewed several times before a design is produced and manufactured. A specialist item such as a handmade guitar may take months to complete. |
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Question: In each of the boxes of the flow chart shown below, write the key words representing each stage. Starting with the customer (client) approaching the company about a design to handing the manufactured guitar to the customer. |
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This company is made up of two people. They make guitars for customers who are serious musicians and want an ‘exclusive’ design. When made, the guitar will be expensive because it will be hand made from quality materials and its manufacture will require individual craft skills as well as a long time. |
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Usually a customer will want an unusual or special item made, in this case a five string bass guitar for a professional musician. An ordinary guitar will not produce the quality of sound that is needed. |
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A customer who is prepared to spend a lot of money on a specially made product will want individual attention. A professional musician will want to try out a selection of guitars and see examples before deciding on the final design. This will include meeting regularly with the designer. |
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When the customer has discussed designs, materials and cost with the company he/she has to make the final decision regarding exactly the design they want. The designer often meets the musician to help him/her take important decisions until they are ready to make the bass guitar. |
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The guitar is made by skilled workers. This takes a long time and may take weeks to complete. |
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BATCH PRODUCTION
V. Ryan © 2005 - 2009
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
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The way products are manufactured depends on the quantity required. For example, cars are continually manufactured in hundreds of thousands , a prototype is a ‘one off’ (just one made) and DIY furniture is made in batches of thousands. Batch production is described below. |
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BATCH |
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| SAMPLE PRODUCTS | |
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FURNITURE |
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CHARACTERISTICS |
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1. A production line is set up. |
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The example production line (shown below) is that of an engineering company, manufacturing small steel products such as hinges and locks. They manufacture batches of five hundred at a time. The workers are unskilled and semi skilled. As each task is completed the item being manufactured is passed down the production line to the next worker, until it is complete. |
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BATCH PRODUCTION
V. Ryan © 2005 - 2008
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If a design was to be manufactured by batch production several hundred would be made on a production line. Each person/machine on the production line would complete one part of the product and then it would be passed on to the next person/machine. Many items in your home will have been manufactured by batch production - can you name any ? |
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CASE STUDY - BICYCLE MANUFACTURE |
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Modern bicycle manufacture is component based. The company buys parts such as pedals from other manufacturers and puts the bicycle together on a production line. This is typical of a company manufacturing through batch production. Usually a company will manufacture a certain number of a particular model of bicycle (two to three thousand at a time) and then move on to another model. |
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Question: In each of the boxes of the flow chart shown below, write the key words representing each stage. |
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The tube for the bicycle frame is cut to size. One person will do this job and they cut enough tube for a batch of several hundred bikes in a week. The tubes are set up in a ‘jig’ which holds the frame together. The frame travels along the production line and the joints are preheated to save time. A gas torch is used to weld the frame together. |
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After welding the frames and the front forks need cleaning in the ‘Grit-Blaster’. This shoots tiny particles of sand, at high speed, at the frame and cleans away the ‘residue’ left behind by the welding process. All frames are checked to ensure that they are straight. Small adjustments can be made at this stage. |
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The frames are now ready for painting. This is done by using a fine spray which covers every part of the frame with paint. The frame then moves down the production line into a special oven which ‘bakes’ the paint giving it a tough finish. The wheels are assembled by hand and they are individually tested in a machine which automatically tensions each spoke to ensure that they are perfectly straight. |
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The frames are machined so that other parts such as the handle bars and the bottom bracket (pedals) can be attached. People operate the machine tools but they need some training before they can use the machines safely and efficiently. The bicycles are now ready for the shops where they will be viewed by customers and agents. Agents will buy ‘batches’ of bicycles for large stores. |
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Before sending the bicycles to the shops, agents view them and suggest changes for the next batch. This helps the manufacturer improve the design and production of bicycles. |
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BATCH PRODUCTION- EXERCISE
V. Ryan © 2005
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Hundreds / thousands of the same product are manufactured over a period of time. Good examples include parts or components for cars. Other examples are seen to the below. |
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| 1. Draw a diagram similar to the one shown below. Your diagram should name some products that are batch manufactured, and include diagrams/pictures. Present your work in an imaginative way. | |
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CONTINUOUS PRODUCTION
V. Ryan © 2005 - 2009
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
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The way products are manufactured depends on the quantity required. For example, cars are continually manufactured in hundreds of thousands , a prototype is a ‘one off’ (just one made) and DIY furniture is made in batches of thousands. Continuous production is described below. |
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CONTINUOUS |
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| SAMPLE PRODUCTS | |
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CARS |
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CHARACTERISTICS |
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1. An semi-automated production line is normally set up. |
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The example company (shown below) processes trees (pine) into wood pulp for the paper / card and newspaper industries. Demand for these products is so high that production is continuous, twenty four hours a day. Semi skilled workers are required for the cutting of the trees, replanting and transportation. Once processing starts, computer controlled automated equipment takes over. |
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CONTINUOUS PRODUCTION
V. Ryan © 2005 - 2008
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If a design is to be manufactured by continuous production (sometimes called LINE production) the factory / production line will operate continuously day and night. In this way thousands of the product can be manufactured. All machines are arranged on the factory floor so that the product is passed from machine to machine. |
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CASE STUDY - CAR BODY CONTINUOUS PRODUCTION |
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Take time to look at the body of a car. It is a complex piece of engineering. It is designed to be strong, light and to prevent rust even in the worst weather. |
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Question: In each of the boxes of the flow chart shown below, write the key words representing each stage. |
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A design team will take months to design a car body. Prototypes will be made and tested to ensure that they can withstand extreme conditions like rough roads and to ensure that they will not rust. A car body is made from steel sheet. To help prevent it rust it is coated with zinc. Rolled steel sheet is ‘dipped’ into a number of zinc plating cells after it has been cleaned. This is a continuous process. |
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Once coated with zinc, the steel is pressed into panel shapes for various parts of a car body. The ‘press’ is very powerful and is kept behind safety cages so that people cannot get close. When a sheet of steel is pressed into a shape it is automatically moved out of the way. Panels are usually made up of two sides. They are joined by glue and then pressed together. |
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Robots are used to weld all the panels together. This is done with great precision and can be carried out twenty four hours a day. The robots do not get tired and only need maintenance occasionally. The car body is cleaned very carefully before it can be painted. At this stage the body is called ‘the body in white’. Without careful cleaning the paint will not take to the steel body properly and it will have a poor finish. |
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The underneath of the car body is sealed with a PVC sealant. This will prevent water getting into areas where it will eventually cause rust. Eventually, the entire underneath of the car is sealed. This helps prevent stones from the road causing damage. The car body is now ready for painting. The paint is applied with special sprays which coat the steel several times with primer paint, coloured paint and a clear finish. |
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Wax is injected into cavities which could hold rain
water. The wax stops water entering and so the car body will not rust for
many years |
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COMPUTER INTEGRATED MANUFACTURE
(CIM)
V. Ryan © 2007 - 2008
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This is the complete automation of a manufacturing facility such as a factory. All functions are under computer control. This starts with computer aided design, followed by computer aided manufacture, followed by automated storage and distribution. One integrated computer system controls all that happens. |
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The animation below shows how a computer control room directs all operations inside the factory. The factory below manufactures DVD / CD Storage units. The computer system is in control of every stage from design and the ordering of materials to the manufacturing processes and distribution to customers. |
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This is the complete automation of a manufacturing
facility such as a factory. All functions are under computer control. This
starts with computer aided design, followed by computer aided manufacture,
followed by automated storage and distribution. One integrated computer
system controls all that happens. |
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COMPUTER INTEGRATED MANUFACTURE - 2
V. Ryan © 2007
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1. A DVD / CD storage unit is designed using CAD (computer aided design software). |
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2. A prototype / accurate model of the DVD storage unit is manufactured on a 3D printer. This allows the design team to check that the design is perfect, before full scale manufacture takes place. |
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3. Once the design has been agreed by management materials are ordered. Once production of the DVD storage unit starts all ordering is carried out automatically by the computer system. The system monitors the use of materials in the factory and reorders materials and components as they are required. Spreadsheets are used for this purpose. |
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4. Computer controlled injection moulding machines are used to manufacture the DVD storage units. The computer system controls the amount of polystyrene granules fed into the machine, it monitors the temperature as it rises and controls the injection of the fluid polystyrene into the moulds. |
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5. The computer
system monitors the quality of the products manufactured. In this example
the DVD storage unit is tested for accuracy of manufacture by measuring
vital distances. |
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6. The finished items are packaged and stored for distribution to customers. This process is automated, controlled by the computer system. The finished items are moved efficiently round the factory to the storage area. Computer controlled vehicles carry out this job. |
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REMOTE MANUFACTURING
V. Ryan © 2007 2009
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PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET
When designing and manufacturing it is usual to carry
out these functions in the same place. For instance, for many decades the
car manufacturing industry in the UK designed and manufactured cars on the
same site. |
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A typical example is seen below. The book publishing
industry in the UK has seen a shift in its printing (manufacturing) from
Europe to Hong Kong or Korea. However, the layout design and content of
books remains in the UK. |
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| Multiple copies of the first edition are printed. The first batch numbers five thousand. It may be necessary to print more batches if sales go well back in the UK. | ||
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1. Describe another industry that relies on remote manufacturing. Explain the stages of design and manufacture. |
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PRODUCT DESIGN REVISION (REMOTE MANUFACTURING) 1
V. Ryan © 2009
| CLICK HERE FOR BACKGROUND INFORMATION ON REMOTE MANUFACTURING | |
| PDF FILE - CLICK HERE FOR PRINTABLE VERISON | |
| When designing and
manufacturing it is usual to carry out these functions in the same place.
For instance, for many decades the car manufacturing industry in the UK
designed and manufactured cars on the same site in the UK. Today it is common to have designers in one country sending their designs across the world to another country where manufacturing takes place. This is part of what is known as the global economy. Often it is cheaper to manufacture products in the Far East, in countries such as China whilst designing in Europe or the USA. |
CONTINUOUS IMPROVEMENT (CI) - Page 1
V. Ryan © 2007
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Companies and businesses around the world operate in a
competitive marketplace. For example the Car Manufacturing Industry.
Companies such as Ford, Peugeot, BMW and Toyota are competing directly
against each other. In order to ensure their survival it is essential that
they continually improve their products and customer service. This process
is called ‘Continuous Improvement’. |
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IMPROVING THE MANUFACTURING SYSTEM |
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This is usually achieved by improving the efficiency of the production line. One way of doing this is by reducing waste. Waste materials can be recycled and used again or sold as scrap rather than being thrown away. |
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Quality Assurance will ensure that the entire manufacturing system is more efficient and that time is not wasted. (See Quality Assurance sheet). |
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| IMPROVING MANUFACTURING TECHNOLOGY | ||
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A company continually improving its manufacturing efficiency will invest in new up to date technology. An example is seen below. This is a laser cutter which cuts materials extremely accurately and quickly. Companies that invest in this type of hi-tech equipment will be more efficient than their competitors. Although machines like this can be expensive the efficiency improvements to a production line makes it worthwhile. The laser cutter seen below is being used by a company manufacturing boomerangs. The laser cutter makes it possible for boomerangs to be manufactured to high accuracy and at speed. |
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| CUSTOMER SATISFACTION SURVEYS | ||
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Companies must always ask their customers for feedback. Feedback means asking the customer what they like about the product and how they think it could be improved. Customers are very important to any company selling products. Without customers the product will fail to sell. Listening to the needs of customers is a high priority to any company aiming to continuously improve. |
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| IMPROVING THE RELATIONSHIP WITH SUPPLIERS | ||
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Forming a good relationship with the suppliers of raw
materials and components for the manufacture of a product is another
important factor in the Continuous Improvement Strategy. |
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CONTINUOUS IMPROVEMENT (CI) - Page 2
V. Ryan © 2007
| IMPROVING STAFF TRAINING | ||
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Improving staff training means that staff are more efficient on the production line, in the offices including marketing staff. This will lead to product and sales improvements. Although it is costly to spend time training staff, in the end it means the company makes more money as it is more efficient and the staff feel valued. Better job satisfaction is the result of good training and employees tend to be loyal to the company that employs them. |
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| IMPROVING THE PRODUCT | ||
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If the product is continually improved by the designers
it should become more efficient and have a better level of performance.
Workers on the production line are encouraged to suggest improvements to
the product they are making. The boomerang shown below has been improved
so that it is more accurate. |
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The design team constantly seek to update and improve the design so that its performance is improved. This may involve constant scientific research such as improving the materials used or the style/shape of the product. Often research scientists will work with the design team. |
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| SUMMARY DIAGRAM | ||
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FLEXIBLE MANUFACTURING SYSTEMS - FMS - 1
V. Ryan © 2007
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A Flexible Manufacturing System is one that can be changed or adapted rapidly to manufacture different products or components at different volumes of production. Flexible manufacturing systems are usually seen at their most efficient when manufacturing components rather than finished products. |
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MACHINE FLEXIBILITY: The products below are CD /DVD storage units. The injection moulding machine is an example of machine flexibility because the mould can be changed quickly and different designs can be manufactured. |
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FLEXIBLE MANUFACTURING SYSTEMS - FMS - 2
V. Ryan © 2007
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ROUTING FLEXIBILITY: |
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The example below shows a CD/DVD manufacturing plant. It has two production lines. Each production line is automated and can be activated very quickly. For example, if there is a need to increase the manufacture of a new music CD, both production lines can be used. Also, if there is a need to speed up any stage of manufacture, for instance the screen printing of each completed CD - then the screen printing bay of each production line can be used. This system has built in flexibility. |
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DETAILED EXAMPLE OF FLEXIBLE MANUFACTURING
SYSTEMS - CD/ DVD MANUFACTURE
V. Ryan © 2007
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The music is then transferred on to a MASTER CD which will eventually be used to manufacture thousands of CDs. At this stage the master CD is made of two layers - glass and a photoresist layer. The laser burns pits into the surface of the photoresist and this is how the music is stored on the disc. |
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A nickel layer is added to protect the delicate glass
with its music burnt into the surface. Nickel is a metal and cannot be
damaged easily. |
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The CD you buy in the shops is mainly made of polycarbonate (plastic). Before music can be stamped into its surface, the blank CD is made by injecting hot plastic into a mould, at very high pressure. When the mould opens the blank CD is removed automatically and then a new blank is made. Computers monitor the temperature of the plastic and the pressure. |
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The MASTER CD is now used to stamp the music into the surface of the blank plastic CD. An automatic stamping machine is used for this process. It is computer controlled so that just the right amount of pressure is used to press the master CD into the blank plastic CD. The plastic CD is then moved onto the next process. |
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The plastic CD is then given an aluminium layer. Without this the laser beam in the CD player would shine straight through the plastic CD. The aluminium reflects the light from the laser making it possible for the CD player to change the reflected light into music. |
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Lacquer is then sprayed on the surface of the CD. This helps protect it from scratches and damage. The lacquer can withstand most scratches although with effort it can be damaged to such an extent that the CD will not play. |
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A screen printer is then used to apply all the colour - pictures and text - to the final surface of the CD. Ink is used as this gives a good finish and it is permanent. Click here for basics on screen printing. |
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JUST IN TIME (JIT)
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | ||
| ‘Just in Time’ is a system based on efficient organisation, from receiving a customer order, the manufacture of the product on the production line and finally distribution. This system is often called ‘lean manufacture’. Just in Time relies on a good, efficient working relationship between the supplier / suppliers, the manufacturer and the distributer. If one of the links is inefficient, the entire system slows or fails, leading ultimately to customer dissatisfaction. | ||
| JIT - BASIC STAGES | ||
| When an order for a batch of products arrives at the manufacturing company, it is dealt with quickly and processed by administrative staff. | ||
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| Materials / components are ordered from a supplier or suppliers. Contractual agreements between the supplier and manufacturer, ensure that they arrive at the manufacturing plant within twenty four hours (or sooner). | ||
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| As soon as the materials / components arrive, they are processed on the production line, so that the batch is manufactured without delay. | ||
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| When the batch of products is ready, distribution to the customer takes place. Distribution is often subcontracted to a haulage company. |
| ADVANTAGES OF JUST IN TIME (JIT) | ||
| Only the amount of components / materials for
the customer order are purchased from the supplier/ suppliers. Consequently,
money is not wasted on extra materials / components that then need storing.
The money saved can be invested in staff training, updating equipment and
machinery, advertising and even research into new products. Just in Time means that the customer is supplied with an order quickly. This builds a reputation for reliability, helping some companies to establish a brand. Just in Time demands efficiency at every stage and this becomes the business culture of suppliers, manufacturers and distributors. The production line must be efficient and flexible, so that orders of varying quantities can be manufactured on time and within cost limitations. CIM (Computer Integrated Manufacturing) is central to JIT, as this is often the only way to ensure efficiency at all stages. Also, modular manufacturing (sometimes called flexible manufacturing) is important to JIT, as this allows rapid changes to be made to the production line. Staff must be well trained and often multi-skilled, so that they can be switched to and from different manufacturing processes, according to the orders on the production line. Manufacturing / production downtime is kept to a minimum. |
| JUST IN TIME - A BASIC UNDERSTANDING | ||
| CLICK HERE FOR ANIMATION | ||
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USING A LOGBOOK
V. Ryan © 2008 - 2010
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A logbook being used at every stage of manufacture |
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A log book is a simple method of keeping track of the
manufacturing process. Using a Logbook has many advantages: |
EXAMPLE - COMPLETED PAGES FROM LOGBOOK
V. Ryan © 2008 - 2010
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MANUFACTURING DESCRIPTION: IMPROVEMENTS: |
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MANUFACTURING DESCRIPTION: IMPROVEMENTS: |
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MANUFACTURING DESCRIPTION: IMPROVEMENTS: |

FLOW CHART REPRESENTING THE SCHOOL MASS PRODUCTION LINE
V. Ryan © 2011
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Flow charts are often used to plan the flow of manufacturing on a production line. Each box of a flow chart represents a particular process. Draw a flow chart representing the stages of manufacturing the envelope holder. | |

ICT IN MARKETING, BUSINESS AND INDUSTRY - STARTER
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| A variety of communication hardware systems, platforms and software, work together to allow us all to communicate with each other. They help the industrial and business world, to work quickly and efficiently, on a global scale. |
QR CODES (QUICK RESPONSE CODES)
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET |
| QR codes (Quick Response Codes) are seen
on packaging. They are a type of 2D barcode and they can be used as a form
of advertising. QR codes are accessed by smart phones with the right ‘app’
installed. The QR scanner reads the QR in a similar way that bar codes are
read, converting it to a URL (website address), text, email, or phone
number. If the OR code directs the customer to a website, it appears on
the screen of the smart phone. Specific information can be read by the
customer / potential customer. QR codes are often used as part of an advertising strategy. Research shows that access by potential customers to websites through the use of QR codes, often converts to sales of the product. For instance, the QR code on a package or product, could lead directly to a Youtube video demonstrating the product. QR codes allows the customer/potential customer to have an almost interactive relationship with the manufacturer. |
| The packaging seen below, is for a well known cereal. The QR code is found on the back and when scanned leads to the manufacturers website. The site gives the customer access to information about the product, advice and dietary information. Consequently, the QR code helps to promote the product. A potential customer may pick up the package in the supermarket and if more information about the product is needed, the QR code can be scanned. This is helpful to the potential customer and manufacturer, often leading to a sale. |
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| QR codes are used in other ways. The sample below shows how a ‘calling card’ can be used in conjunction with a QR code. The calling card is scanned and it directly leads to a website, promoting the free service on offer by the card. In this case it is being used to access more information, animations and diagrams about Design and Technology. |
WHAT IS PLANNED OBSOLESCENCE?
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Planned obsolescence is when a
product is deliberately designed to have a specific life span. This is
usually a shortened life span. The product is designed to last long enough
to develop a customer’s lasting need. The product is also designed to
convince the customer that the product is a quality product, even though
it eventually needs replacing. In this way, when the product fails, the
customer will want to buy another, up to date version. Take for example a washing machine. Planned obsolescence means that the washing machine (seen opposite) is designed to last about two years, before it breaks down outside the guarantee time. Most of the components / parts have been manufactured from quality materials with the exception of some vital parts. Two years after purchase, the washing machine will only need minor inexpensive repairs. However, between 4 to 5 years the vitals parts begin to wear out and a replacement machine is required. For planned obsolescence to work, the customer must feel that he/she has had value for money. Furthermore, he/she must have enough confidence in the manufacturer/company, to replace the original washing machine with the modern equivalent machine, from the same manufacturer. |
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| Planned obsolescence is sometimes designed into a product, in order to encourage the customer to buy the next upgrade. A good example of this is a mobile phone. Mobile phones are often designed with only current technology in mind, despite the manufacturers knowledge of future technological developments. For instance, a mobile phone may have USB / connections / jack plugs, that fit current products, such as head phones and computers. This means that the phone is not future proof. The manufacturer may already be working on updated phones, that connect using different sizes of USB ports / connections. Although the current phone can be upgraded with software, eventually the ‘old’ USB / connections / jack plugs will make the product obsolete. The customer will need a new phone, even though there may be nothing wrong with his / her existing phone. The old phone becomes obsolete. |
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| Designers following the philosophy
of ‘Built In Obsolescence’, ask themselves, ‘how can a product be designed
so that it breaks down quite quickly, but it still leaves customer
confidence in the product and manufacturer intact’. Planned obsolescence can be regarded as bad for the environment, because it leads to products being ‘dumped’ by customers, so that new updated products can be acquired. The quandary that good designers face, is to design desirable products, with components / parts that can be recycle or reused, when the product is thrown away, by fashion/style conscious consumers. |
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Planned obsolescence is sometimes
deliberately and openly built into products for safety reasons. Sell by
dates and use by dates on foods, are a guide to both the retailer and
customer, highlighting when a food product is safe to eat and at its best.
Further examples are disposable cutlery and soft drinks bottles, which are manufactured cheaply and designed to be used once / twice. These products are sometimes manufactured from biodegradable polylactide (PLA), which can be thrown away and yet is safe for the environment. |
WHAT IS PERCEIVED OBSOLESCENCE?
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Perceived Obsolescence is when a
customer is convinced, that he / she needs an updated product, even though
his /her existing product is working well. This is often based on style rather than functionality. For example, a simple mobile phone, with keys and buttons may be perfect for most customers. However, with the advent of touch screen phones, phone manufacturers have had to persuade phone users, that their old phones are out of date. Advertising is used constantly by manufacturers, to persuade potential customers that their existing product is out of date, old fashioned and lacks style. Key to the success of perceived obsolescence, is the customers perception of himself/herself. The role advertising plays, is to persuade a potential customer, to purchase a new product. Potential customers sometimes perceive that their existing gadget makes them look ‘uncool’, old fashioned and out of touch with modern trends. Successful advertising leads to the customer replacing his / her existing product and buying the new up dated version. |
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| Another good example of perceived
obsolescence is a football shirt, for a supporter. Professional football
clubs change their design of kit in subtle ways, in time for the new season.
The colour scheme remains the same. This puts pressure on many supporters,
as they do not wish to be seen in last seasons shirt. The perception is that a supporter in the old shirt, is a less committed supporter, than one in the new shirt. Also, wearing a shirt that is out of date, could be embarrassing in a crowd of supporters wearing the new version. Subtle pressure is applied, so that the supporter buys the new shirt, which may be only slightly different from last seasons. |
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| The automobile industry uses advertising to promote new updated models. Updated models are often restyled, in order that they have increased visual appeal. Manufacturers have the advantage of asking existing customers, what they would like to see changed or updated in a new model. This reinforces perceived obsolescence. Once a new model is launched, the older model looks dated. | |
THE DESIGNER AND FLOWCHARTS
V. Ryan © 2010
A flowchart is an excellent way of planning a project. Each stage of the
project is set out as a sequence of events. Part of a typical, standard
flowchart is shown below. It shows the sequence of events in the manufacturing
of a small table. The flowchart below is split into parallel columns with
headings;
Manufacturing Sequence, Equipment Required and Quality Control Check.
Designers use flowcharts to plan their design work and research, also to plan
the manufacture of a product. They can be extremely complex and involve many
stages. Constructing a flowchart allows the designer to consider every stage of
the design and manufacture of a product, in minute detail. When used to plan
manufacture of a product, each stage is represented. Errors or mistakes in the
production process are usually solved, before the first production run takes
place. This saves money and time.
| STANDARD FLOW CHARTS USED BY DESIGNERS | |
| Part of a production flow chart is drawn below. This shows three of the stages of the manufacture of a product. The manufacturing sequence, the equipment that is required for each stage and the quality checks, are all aspects of the flow chart. Designers plan the manufacturing sequence using this type of flow chart. | |
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Designers of electronic devices, program ‘programmable circuits’ using flow charts like the one seen below. This is a relatively simply flow chart that controls a set of security lights. Electronics dominates our lives and often the devices we use have been programmed by designers.
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Designers involved in the design of programmable circuits use flow charts.
They are used to plan the way a circuit will work, when it is programmed.
Programable circuits usually have three main aspects (see diagram below). 1. They have inputs, such as movement sensors and temperature sensors. 2. A main circuit which monitors the sensors. 3. Outputs such as motors or lights. The flow chart determines the way the circuits work. For example, a circuit designer may want security lights to illuminate when movement is detected by the inputs. The flowchart opposite shows a simple programme for a programmable circuit. The designer 'downloads' the programme to the circuit. |
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| When the circuit detects
movement (input0 On?) it turns security lights on for 30 seconds (Output2
ON, Delay 30s). After 30 seconds, the programme turns off the lights
(Output2 to off). A designer could use this programme as part of a security system for switching on security lights when movement is detected. |
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WHAT IS THE TECHNOLOGY PUSH MODEL OF PRODUCT DEVELOPMENT?
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| The term ‘Technology
Push’, refers to advances in technology and the way in which these are
introduced to the public / consumers, in the form of commercial products.
In this model, research and development in new technology drives the
development of new products. The technology push models starts with a technological development. A good example is touch screen technology. It first appeared as published research by E.A. Johnson at the Royal Radar Establishment UK, in the mid 1960s. The technology began to attract research and development funding. It was not until the 1980s, when Hewlett Packard introduced a touch screen computer, that a product was introduced to potential consumers. Later developments of touch screen technology included hand writing recognition. as seen in the released of Apple’s Newton PDA in 1993. By 1996, Palm introduced its Pilot Series into the growing PDA market. As the technology advanced, allowing touch screen technology as we know it today, new product ideas, such as the iPod touch and several iPhone look a likes followed. Advances in technology was the driving force. |
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| The ‘technology push’ model does not always work, as it depends on new technology being made available in the form of new products, which have not always been market tested adequately first. | |
| A prime example of this
was seen with the introduction of the Sinclair C5 in the mid 1980s, an
electric vehicle aimed at commuters. Although technologically advanced for
the decade, it had a low top speed and short range. Furthermore, it was
fitted with pedals, which were used by the driver when going up hill. The
vehicle was 'dwarfed' by other traffic. When seen on the TV during its launch, video of it being passed by other vehicles, especially lorries, created a very negative picture of the product. Compounding this, was the fact that it was open to the weather. The C5 was the product of technological development NOT a market need. It failed as a commercial product. |
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WHAT IS MARKET PULL?
V. Ryan © 2013
| PDF FILE - PRINT HERE FOR PRINTABLE WORKSHEET | |
| The term ‘Market Pull’,
refers to the need/requirement for a new product or a solution to a
problem, which comes from the market place. The need is identified by
potential customers or market research. A product or a range of products
are developed, to solve the original need. Market pull sometimes starts with potential customers asking for improvements to existing products. Focus groups are often central to this, when testing a concept design or an existing product. |
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| A good example of market pull
influencing product evolution, is seen in the development of the digital
camera. Twenty years ago, there was a ‘market’ requirement for a camera
without a film (saving on developing films), that could take endless
photographs, that could be viewed almost immediately. The technology of the
time did not lead to the manufacture of such a device. However, technology
has a habit of catching up on market needs. Market pull eventually led to
the development of digital cameras, once miniature digital storage,
processing power and improved battery performance was available. Market pull
ensured that photo editing software also developed, in parallel with the
development of digital camera technology. Market pull does not always work. Sometimes the market ‘calls’ for a innovative new product, but the technology does not exist to support its development / manufacture. For example, electric cars are becoming more popular and the commuter market place, is open to the development of an environmentally friendly electric motor bike. A motorbike that can match the performance of petrol driven motor bikes. However, current electric motor and battery technology, means this is not possible. Eventually, market pull will influence investment in research and development, ensuring the continued evolution of electric motorbikes. |
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WHAT IS TECHNOLOGY PUSH?![]() Technology Push is when research and development in new technology, drives the development of new products. ![]() Technology Push usually does not involve market research. It tends to start with a company developing an innovative technology and applying it to a product. The company then markets the product. |
E.G. OF TECHNOLOGY PUSH Touch Screen technology appeared as published research by E.A. Johnson at the Royal Radar Establishment UK, in the mid 1960s. The technology began to attract research and development funding. In the 1980s, Hewlett Packard introduced a touch screen computer. 1993 hand writing recognition introduced - Apple’s Newton PDA. 1996, Palm introduced its Pilot Series. Touch screen technology now seen in smart phones. ![]() |
WHAT IS MARKET PULL?![]() The term ‘Market Pull’, refers to the need/requirement for a new product or a solution to a problem, which comes from the market place. The need is identified by potential customers or market research. A product or a range of products are developed, to solve the original need. Market pull sometimes starts with potential customers asking for improvements to existing products. Focus groups are often central to this, when testing a concept design or an existing product. |
E.G. OF MARKET PULL![]() The digital camera. Twenty years ago, there was a ‘market’ requirement for a camera that could take endless photographs, that could be viewed almost immediately. Market pull (market need) eventually led to electronics companies developing digital cameras, once miniature digital storage, processing power and improved battery performance was available. Market pull ensured that photo editing software also developed, in parallel with the development of digital camera technology. |
WHAT IS E-COMMERCE ?
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| E-commerce is a growing feature of the
world economy. Customers / potential customers, use e-commerce every time
they search for products and purchase products, on the internet. Companies
and businesses regularly use ‘e-commerce’, to exchange documents and for
data communication between computer systems. E-commerce is a general term,
that refers to the use of ICT systems by a business / company and
customers. An example of e-commerce is seen below. A customer orders a product over the internet and pays using a credit / debit card. The payment / order is processed electronically and the product is dispatched from the warehouse. Finally it is delivered direct to the customer’s home and the customer signs for it. |
ADVANTAGES:
1. Shopping online can be carried out twenty four hours a day, everyday of the
year.
2. Online shopping can take place at home, without the need to travel to shops.
Potentially, this is ecologically sound / environmentally friendly, as it saves
on fuel and reduces congestion on the roads.
3. A products features and functions are often listed in detail, on retail
websites.
4. The potential customer can shop when it is convenient for him / her.
5. It is often easier to compare products using internet sites, review sites and
forums. This may lead to a more informed decision, regarding buying a product.
6. Shopping online usually does not require the customer to interact with shop
assistants and other customers (this could be regarded as a disadvantage).
7. Precise searches can be made online, helping the customer to find the right
product.
8. E-commerce deals with credit and debit cards and does not require the
customer to have cash in hand.
9. Disabled people with mobility problems, can shop from home and do not need to
visit a retail outlet.
10. Shopping by e-commerce is fast. Time saved by shopping online, can be used
in other more productive ways.
DISADVANTAGES:
1. A potential customer only sees an image (sometimes a 360 degree image). He /
she cannot handle the product.
2. Images of products are usually taken from favourable angles, with the best
possible lighting conditions. The potential customer only sees what the
manufacturer / retailer wants him / her to see.
3. A shop assistant is not available to question, which means answers to queries
/ questions are not immediate.
4. Returning a product is often more complicated and may involve parcelling it
and taking it to a post office. This may be at the customers own expense.
5. Potential customers must be wary of online fraud and take the appropriate
security measures.
TRADITIONAL COMMERCE - RETAIL AND SHOPPING
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Traditional ‘commerce’ is still popular today. It generally involves the customer visiting a supermarket / retail outlet, selecting a product from the shelves, paying at the ‘checkout’ and transporting the product home. |
ADVANTAGES:
Most people enjoy visiting shops, browsing and handling a selection of products.
Traditional ‘commerce’ often involves paying by cash, at the checkout. This
means that the cash must be in the customers possession. This reduces the
temptation to spend too much.
The customer can question an assistant about the product and get immediate
feedback.
The product can be tested (tried on, if clothes are being purchased) at the
retail outlet. This means that it is more likely that the customer will be happy
with the product, after purchase. Returning the product for a refund is much
less likely.
When shopping in a retail outlet, the potential customer can often use other
facilities, such as cafes and restaurants, which enhance the shopping
experience.
DISADVANTAGES:
The potential customer must visit the retail outlet in order to buy the product.
This requires physical effort and sometimes inconvenience.
Retail outlets tend to be open at certain times and are not usually open twenty
four hours a day. This restricts when a product can be purchased.
Browsing products takes along time, as it may mean visiting separate retail
outlets, in different locations.
Some disabled people may find traditional shopping more difficult, due to access
and mobility issues.
ELECTRONIC DATA INTERCHANGE (EDI)
V. Ryan © 2013
| PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET | |
| Companies that use e-commerce often use
Electronic Data Interchange (EDI). EDI involves using standardised
document / file formats across the entire company. This means that
employees use the same system to order materials, track customer orders,
control stock levels, produce invoices and to carry out accounting. Companies that use EDI, can transfer data from one branch to another and even across the world, with full confidence that the data can be accessed, edited and updated, without problems. A very good example of a standardised document format is PDF. This type of document can be emailed and opened on most computer systems, including smart phones. |
ADVANTAGES:
Reduces the overall costs of running a business, as the computer system carries
out difficult and complicated tasks automatically.
The computer system monitors and controls most aspects of the business. Stock
levels, order levels, accounts and invoices are known immediately, without the
need for labourious manual intervention and accounting.
EDI eliminates the need for most paperwork, helping the environment.
Efficiency levels are very high, as human error is minimised. The effective flow
of business is assured.
EDI systems enhance security for the customer and company.
Improved communication between employees and branches, due to the use of
standardised document and data formats.
DISADVANTAGES:
Systems need continual electronic protection, from viruses, hacking and
potential fraud.
EDI systems need regular software updates.
In case of a systems failure, manual systems must also be in place to ensure
that business continues.
Staff must recieve training, every time the EDI system is updated. This is a
continuous investment.
Companies relying on EDI must invest in backup systems, in case the primary
system fails.
Human input error is still potentially a problem, although the software being
used should highlight most errors.
Data Protection Laws, protecting customers and employees, must be applied and
adhered to by employees and the company.

WHAT IS E-COMMERCE?![]() Customers / potential customers, use e-commerce every time they search for products and purchase products, on the internet. Companies and businesses regularly use e-commerce, to exchange documents and for data communication between computer systems. E-commerce is a general term, that refers to the use of ICT systems by a business / company and customers. |
ADVANTAGES OF
E-COMMERCE![]() 1. Shopping online is carried out twenty four hours a day, everyday of the year. 2. Online shopping can take place at home and at a convenient time. 3. Precise searches can be made online, helping the customer to find the right product. 4. E-commerce helps companies become efficient. 5. E-commerce deals with credit and debit cards and does not require cash in hand. 6. Shopping by e-commerce is fast for customers and companies. |
| WHAT IS ELECTRONIC DATA INTERCHANGE (EDI) ? ![]() EDI - companies use standardised document / file formats. Employees use the same computer system to order materials, track customer orders, control stock levels, produce invoices and to carry out accounting. Companies that use EDI, can transfer data from one branch to another and even across the world, with full confidence that the data can be accessed, edited and updated, without problems. An example of a standardised document format is PDF. |
ADVANTAGES OF EDI ? ![]() Reduces the overall cost of running a business. Stock levels, order levels, accounts and invoices can be viewed immediately, due to the computer system. EDI eliminates the need for most paperwork. Efficiency levels are very high, as human error is minimised. The effective flow of business is assured. EDI systems enhance security for the customer and company. Improved communication between employees and branches. |